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Interesting Facts and Statistics about Event Planning

94% of event jobs require qualifications in organization and project management.

81% of event planners agree that people skills and organization are essential for the job. About 75% also believe time management, flexibility, and passion to be important.

The US events industry employs more than 5.9 million people.

85% of planners make use of event registration software, 61% of event marketing tools, and 54% of survey tools.

69% of event planners rely on word of mouth to choose venues, 58% use internet searches, and 34% utilize online listings and marketplaces.

Regarding event management software, planners consider the most important factors to be support (79%), features (78%), analytics (69%), value for money (67%), and lack of limitations on the number of events or attendees (58%).

85% of planners prefer in-person to virtual events, with 92% believing they generate more leads.

66% of event planners include video in their marketing strategies.

The average salary of an event planner in NYC is $65,160.

According to 65% of event planners, the most effective strategy for gaining new clients is networking (65%). Social media ranks second with 45%.

Half of event planners make use of paid advertising.

52% of planners cite slow venue responses as a source of frustration, next being prices (47%) and poor wifi (44%).

47% of event planners say having more clients would advance their career. Other factors seen as important are personal branding (47%), better technical knowledge (47%) and better social media utilization (44%).

Event Planning Team

91% of planners measure event success based on attendee satisfaction, 61% on specific event objectives, and 60% on budget adherence.

Research indicates that if an email reply does not arrive within 48 hours, it is unlikely to arrive at all.

21% of legitimate permission-based emails may wind up in the spam folder.

Half of event planners negotiate discounts from published rates and early access/late get out. 47% typically negotiate over wifi and 41% over basic AV and free parking.

32% of European events feature speaker sessions and other activities promoting sustainable practices.

89% of planners employ social media for pre-event engagement, 49% use it during the event for attendee engagement, and 13% utilize it to interact with speakers during educational sessions. Also, 38% rely on it to gather feedback.

The top immediate concern for event planners is shrinking budgets (56%), followed by long hours (30%), unethical behavior (29%) and lack of career progression (28%).

63% of event planners say the main factor in choosing a destination is accessibility.

All event organizers agree that real-time agenda updates are a critical feature for apps.

47% of event planners maintain a social media team, 30% have nobody, 14% rely on interns, and 10% outsource.

Event planners say that early bird rates are the most effective means of selling tickets and boosting registration. Nearly 25% cite discount codes as the best.

Event planners say that early bird rates are the most effective means of selling tickets and boosting registration. Nearly 25% cite discount codes as the best.

Open rates of 60% to 87% include a company's name in email titles with honest subject lines, like Invitation from [company name].

74% of event planners say social media is the most effective event marketing tool, 66% say the same for email, 60% for websites, and 26% for the event registration site.

Only 2% of emails include a personalized subject line, but their open rates are 50% higher than of those without personalization.

For research on a vendor's products and services, trade shows and conferences rank among the top 3 sources for buyers.

52% of events do social media engagement several times daily.

58% of marketers employ social media as a marketing tool before, during, and after an event.

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