Interesting Facts and Statistics about Event Planning
81% of event planners agree that people skills and organization are essential for the job. About 75% also believe time management, flexibility, and passion to be important.
85% of planners make use of event registration software, 61% of event marketing tools, and 54% of survey tools.
69% of event planners rely on word of mouth to choose venues, 58% use internet searches, and 34% utilize online listings and marketplaces.
Regarding event management software, planners consider the most important factors to be support (79%), features (78%), analytics (69%), value for money (67%), and lack of limitations on the number of events or attendees (58%).
85% of planners prefer in-person to virtual events, with 92% believing they generate more leads.
According to 65% of event planners, the most effective strategy for gaining new clients is networking (65%). Social media ranks second with 45%.
52% of planners cite slow venue responses as a source of frustration, next being prices (47%) and poor wifi (44%).
47% of event planners say having more clients would advance their career. Other factors seen as important are personal branding (47%), better technical knowledge (47%) and better social media utilization (44%).
91% of planners measure event success based on attendee satisfaction, 61% on specific event objectives, and 60% on budget adherence.
Research indicates that if an email reply does not arrive within 48 hours, it is unlikely to arrive at all.
Half of event planners negotiate discounts from published rates and early access/late get out. 47% typically negotiate over wifi and 41% over basic AV and free parking.
32% of European events feature speaker sessions and other activities promoting sustainable practices.
89% of planners employ social media for pre-event engagement, 49% use it during the event for attendee engagement, and 13% utilize it to interact with speakers during educational sessions. Also, 38% rely on it to gather feedback.
The top immediate concern for event planners is shrinking budgets (56%), followed by long hours (30%), unethical behavior (29%) and lack of career progression (28%).
47% of event planners maintain a social media team, 30% have nobody, 14% rely on interns, and 10% outsource.
Event planners say that early bird rates are the most effective means of selling tickets and boosting registration. Nearly 25% cite discount codes as the best.
Event planners say that early bird rates are the most effective means of selling tickets and boosting registration. Nearly 25% cite discount codes as the best.
Open rates of 60% to 87% include a company's name in email titles with honest subject lines, like Invitation from [company name].
74% of event planners say social media is the most effective event marketing tool, 66% say the same for email, 60% for websites, and 26% for the event registration site.
Only 2% of emails include a personalized subject line, but their open rates are 50% higher than of those without personalization.
For research on a vendor's products and services, trade shows and conferences rank among the top 3 sources for buyers.